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        | Abstract |  
        | The aim of this study is to show that, 
        for effective communication in interviews, media professional sometimes speak 
        spontaneously instead of reading their questions.  The research question arises from 
        the incompatibility of ideal delivery, on the one hand, and the concept of spontaneity as 
        hesitant and therefore defective, on the other.  In a 2 X 2 ( speakers X tasks) 
        within-subject design, readings and interviews of prominent American TV network anchormen 
        (W. Cronkite and D. Rather) are compared in terms of temporal and hesitation 
        variables.  The results indicate differences between the two types of speaking in 
        pause duration, variance of articulation rate per phrase-length unit, occurrence of pauses 
        at various syntactic positions, the relationsyhip between pause duration and pause 
        position, and occurrence of vocal hesitations (filled pauses, repeats, and false 
        starts).  The findings are interpreted in terms of a neglected but basic concept 
        required for any theory of language use--communicative intent. |  |